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Our business is built on the following three principles:
- Quality. Quality is of utmost importance when we select the carpets we carry in our store. You are making an investment which, with proper care, will last for two, three or even four generations. We pay particular attention to the quality of the wool, the workmanship, and the colour palette, to ensure that the carpet satisfies our stringent requirements.
We specifically do not carry low-priced, mass-produced merchandise, as the quality of these offerings is disappointing and they do not stand the test of time.
- Integrity. A carpet purchase should not be a stressful or foreign experience. We aim to provide you with a relaxed and open environment, and give you the tools to make an informed decision.
We believe in pricing our products fairly, and for this reason we do not offer any "sale prices" or discounts. When we select pieces into our inventory, our focus is not on the price of the piece, but on the value it represents.
- Exceptional Service. We value the long-term relationships that we create with our customer base. Our goal is to provide you with assistance for all of your needs post purchase, including a flexible trade-in policy should your requirements change over time.
Above all, we want to make sure that you are completely satisfied in every interaction you have with us.
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History
Salari Fine Carpet Collections is a family-run business, specializing in handknotted carpets for over 35 years.
Mohammad Salari opened his first carpet store in Saarbruecken, Germany, in 1970. What started as a hobby for Mohammad, a mechanical engineer, turned into a full-time occupation and a successful business.
After emigrating to Canada, Mohammad opened Salar Persian Carpets at 2236 West 41st Avenue, in Kerrisdale, and began to build the customer base in Canada. Three years later, a larger space became available in central Kerrisdale and the Salaris took the opportunity to expand into the location at 2134 West 41st Avenue.
When Sasan Salari took over the business from his parents in 1999, the store was renamed Salari Fine Persian Carpets. The current location at 2033 West 41st Avenue opened in November 1999, and specialized in high-quality, authentic Persian carpets.
In January 2008, Salari undertook a two-month renovation to their showroom, transforming it into a space to truly showcase their selection. The gallery was renamed to Salari Fine Carpet Collections, and a number of modern lines from leading manufacturers were added to their inventory.
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